Real estates market in Toronto is huge and full of opportunities. That is why realtor in Toronto is a career that many pursuits. But, like in any other industry, there is a long road in front a person to become a real professional. Forasmuch as an enormous competition, there are some qualities and features that determine a good realtor. Even though many would think income is the only thing that indicates if someone is good or bad at this job, they would be wrong. Characteristics of a decent realtor are much more oriented towards his interpersonal skills and appearance. Closing a deal can be hard an long process, and real professional should carry it out firmly and calmly.
Toronto real estate market industry is getting bigger every day. That is why there are many home moving professionals in Toronto. And many real estates agent as well. In the spirit of that, here are some of the most important qualities of a decent realtor in Toronto.
Good realtor always knows his client
You know that the client is always right. But sometimes the client can have wrong expectations or unrealistic wishes. That is the point where his real estate agent should jump in. Before any other action, realtor needs to set up expectations with his client and go through basic things like:
- Budget or Price evaluation – depending on the type of transaction (selling or buying). If the client doesn’t have a big budget, then it is realtor’s job to find and present affordable homes for sale in Toronto.
- Working timeframe – sometimes clients are in a hurry to sell, or they need to settle as soon as possible.
- Motivation – nowadays, many people are purchasing real estate as a form of investment. It is important for the agent to know if his client is looking for a place to move in, or investing in this market. When it comes to selling, you’ll agree it is not the same thing if the client is selling one of his investments, or a family home.
These expectations should be discussed during the first meeting. Having these pieces of information at his disposal, a decent realtor will know hot to act and adapt accordingly. This is why many realtors in Toronto have an introduction questionary they give their clients to fill up when they meet for the first time.
Partnership with other realtors
A decent businessman always knows his competition. A real professional in his business makes partnerships with competitors. It is not the rare situation for a realtor in Toronto to skip the client due to the lack of time. In these situations, a good businessman will have the backup plan. He will pass on the client to some of his colleagues and take a percent from the closed deal. There are seminars, summits, and meetings where they can meet people from the same branch and agree on future cooperation.
This business model is not applicable only to the competition. Realtors are making deals and agreements with Toronto movers who can be a good source of potential costumers. And vice versa. If the client is buying a house, he will need moving service for relocation. And they often ask their agent for a referral. This way, a realtor can earn extra few dollars if he brings a new client to movers.
Good realtor in Toronto never breaks the agreement
This is something that is crucial for every business, not just in real estates. Once you shake hands with the client, you need to comply with agreed. There must not be any sudden changes from your side. Even though sometimes can happen that better offer jumps just a minute after closing a deal, a good realtor knows it is a massive no for him. That one-time extra income for an agent can also mean big red question mark for his reputation. This is the risk which smart and good realtor will never take. Losing reputation in this business can easily lead towards losing any chance of making a deal again.
Innovative marketing strategy
There are numerous tricks that good realtor in Toronto uses in order to promote his business. Creativity and ingenuity are crucial when it comes to marketing in this business. In the era of internet, advertising was never cheaper and more available for everyone. Be that as it may, few ads and banners will definitely not be enough for a good realtor to close a great deal.
Client’s referral is the best marketing that realtor in Toronto can have
Leaving his customer satisfied is something that every realtor should strive for. If you see a smile on your client’s face during your final meeting, you will most probably have a new client very soon. In this business referral is everything.
Online presence is the key
If you are not on the internet, then you do not exist. Whenever somen is looking for a service, they first go online to check the offer. A good realtor utilizes every single option for an online promotion. Facebook, Instagram, Twitter, LinkedIn. Not to mention that having a landing page is very important for this business. It is a place where a real estate agent can present himself and his so far work. And it is also the perfect spot for reviews of satisfied customers. Online rating is sometimes more important than everything else.
Local advertising is something a decent realtor would never ignore. Especially in the big city like Toronto. Strategic and targeted promotion through newspapers and magazines can be very effective. People are still used to this way of informing and finding good deals. If there is a house on sale, a good realtor will advertise it through the newspaper that is most common in that neighborhood.
These are just some of the characteristics of good realtors in Toronto. There are so many more of them. As a final point, there is one quote by Douglas Adams that every good agent should remember – “To give real service, you must add something which cannot be bought or measured with money, and that is sincerity and integrity.”